Part of the Invoke team

Borislava Gerasimova

Manager – business development

Borislava Gerasimova is an extremely combative, dedicated and disciplined person. She loves to play sports, for many years she was a competitor in athletics and sports are an integral part of her daily life.

She likes the fact that she has freedom in her work. Namely, the freedom to act, to achieve something, to be autonomous and flexible. The pleasant environment, the established relations and tone between the colleagues, the common goal and strategy, the desire to achieve something common and good give her an incentive to work with desire and ease.

In company politics, she likes the fact that she constantly her opportunities to learn something new, to improve himself and to achieve something different. Continuous learning and acquisition of new knowledge and skills, as well as the care for development and expression through mentoring and training has helped her over the years to upgrade herself and reach this position.

Tsvetelina Baicheva

Assistant Business Development Manager

Tsvetelina Baicheva has danced folk dances for many years in the professional ensemble “Varna”. He likes Bulgarian traditions, so in his spare time he strives to visit various beautiful places in Bulgaria. So she combines his travels with another favorite hobby – fishing.

She loves her job at Invoke because she has the opportunity to create. Through the combination of jewelry she manages to express herself. Since working for the company, she has learned that motivation is more important than simple talent.

She finds her happiness in making other people happy.

Sevdalina Boyadzhieva

Regional Manager – Plovdiv

Sevdalina Boyadzhieva is extremely disciplined and dedicated to her work. He accepts every day as a new challenge and a new experience.

At Invoke, she sees herself as a company with a structure, hierarchy and rules, but at the same time the focus is on every detail of the individual piece of jewelry, as well as on each individual employee. She likes to see the sparkle in the eyes of customers when they are served “happiness in a box”.

Despite her many years of management experience, at Invoke Sevdalina upgrades herself every day, challenging herself in different situations and moments.

Mariya Ruseva

Specialist control functions in Galeria Mall, Burgas

Maria Ruseva is part of invoke’s team from 2018. He began working as a “sales consultant” and a year later she gets the opportunity to grow to the structure of the company.
The Jewellery becomes a passion for her. It captivates her that each jewel in itself is unique in its beauty, which allows each person to express himself through jewelry in an extraordinary way.

For her starting every working day is filled with a lot of excitement because she knows that will be many different positive emotions from seeing the customers are happy and smiling.

Elisaveta Ivanova

Office assistant

Elisaveta Ivanova works at Invoke as an office assistant and from the first conversation in which she was offered to become part of the team, she experienced joyful inspiration and a surge of creative ideas. So far, he continues to realize every day that this is not just a job.

Entering the office and seeing her colleagues, something fills her. Her day becomes meaningful. Her work quickly became a mission with a purpose that came to her on its own. She sees that this is not just a fashion brand offering beautiful products on the market, but a brand with character. She was inspired to develop a company philosophy that would appeal to a return to natural beauty. The main inspiration, of course, are the jewelry itself, whose design encodes many natural symbols and references to the beauties of nature. This new philosophy is based on the idea of ​​the woman-goddess, displacing the image of the woman-doll, which the fashion industry has been imposing for decades.

Elisaveta sees this as a revolution in beauty standards. She hopes more and more women will recognize this maxim as their own. She is glad that her position allows her creative freedom. She created content for the Invoke website, as well as wrote other marketing texts, whose goal is far from just attracting new customers, but rather followers ready to rediscover the goddess in themselves. Women for whom these jewelry will be a return to the pure spiritual beginning of man.

In the ornaments, Elizabeth sees hidden messages coming from the ancient teachings of the East, which she herself professes. Invoke jewelry does not show this connection immediately. They follow the latest trends in jewelry and are always relevant to current fashion. But an open mind and heart will make sense.