Elegant Design, Exceptional Craftsmanship, Timeless Brilliance

Since 2013, Invoke has been a trailblazer in the Bulgarian jewelry market, redefining elegance and modernity with every collection. Guided by the perfect balance between contemporary trends and classic aesthetics, we celebrate the essence of femininity in all its forms. Our mission is to elevate every woman to a pedestal, offering jewelry as diverse as the unique styles of the women who wear it.

 

At Invoke, luxury is reimagined—accessible yet refined. We believe true class is not dictated by material worth but by the depth of one’s spirit. Each piece in our collection reflects this philosophy, combining intricate design with unmatched craftsmanship to create works of art that resonate with confidence and sophistication.

 

Behind the brilliance of Invoke is a team of skilled artisans and fashion consultants, masters at blending modern trends with timeless originality. Our experts are dedicated to enhancing your personal style, ensuring every visit to our stores is an inspiring journey of self-expression.

 

Our jewelry is more than adornment; it is a statement. Each piece transforms the wearer into a living sculpture—a testament to the beauty and spirit of modern times. Whether you're searching for bold elegance or subtle grace, Invoke offers a piece that resonates with your individuality.

A balance between tradition and avant-garde in every detail.

At Invoke, design sketches come to life under the meticulous hands of our highly qualified technologists. Every piece is crafted with precision under a microscope, ensuring not only stunning aesthetics but also exceptional durability. We focus on every detail, working exclusively with premium materials that harmonize beauty with care, making them safe for even the most sensitive skin.

Our customers are at the heart of everything we do. Over the years, we’ve cultivated a profound relationship of trust and loyalty—a bond that inspires us to continually strive for excellence. This mutual connection is our greatest reward, the foundation upon which we build our success.

Today, our mission is clearer than ever: to honor what we have already achieved while continuously evolving toward perfection. Guided by higher ideals, our dedicated team is committed to illuminating your daily life with the unique brilliance of Invoke—just like the brightest star that lights up the night sky.

      
                                      The Story Behind “Invoke”

“You must trust yourself,
Even when the whole world
Doubts you.”

– Sri Chinmoy

The word “Invoke” originates from the Latin *invocare*, meaning “to call upon.” As the founders of this brand, we see it as a symbolic invitation—a daily call to rise above ourselves, to live in harmony with our inner essence and the natural world. In this light, purchasing jewelry transcends the mere act of acquiring a physical object. Instead, it becomes a conscious choice, a source of personal joy or a heartfelt gift that brings happiness to others.

At Invoke, we strive to offer more than just products; we aim to convey a deeper message—that true value lies in the emotions our creations evoke. With this in mind, we continuously enhance the quality of what we provide, creating jewelry that resonates with every woman. Regardless of her personal style, lifestyle, or vision, our pieces are designed to embody universal values. Each woman can find herself reflected in our designs, feeling unique and cherished when wearing Invoke’s creations.

This philosophy is deeply rooted in the teachings of the spiritual guide Sri Chinmoy, whose wisdom has inspired us for years. His principles and vision for self-transcendence have shaped our company’s foundation, instilling virtues at the core of everything we do. The bird, chosen as our symbol, embodies the freedom of the soul—a central tenet of our identity.

Sri Chinmoy Kumar Ghosh, an Indian spiritual teacher, devoted his life to inspiring humanity to unlock its highest potential. His message of self-transcendence—a natural human impulse for growth and evolution—encourages intellectual, creative, and spiritual progress. Through prayers, meditations, and artistic works, including music, literature, and paintings often featuring birds, he sought to awaken the best in everyone. This aspiration inspires Invoke’s commitment to beauty, harmony, and the joy of creation.

T E A M

Manager – Business Development

Borislava Gerasimova

 

Borislava Gerasimova embodies dedication, discipline, and an unwavering drive for success. With a background as a long-time athlete, sport remains a vital part of her daily routine, shaping her resilience and competitive spirit.

 

What she values most in her role is the freedom it provides—freedom to take initiative, achieve meaningful results, and operate with autonomy and flexibility. The collaborative environment at the company, defined by strong relationships, mutual respect, and shared goals, fuels her motivation. Working alongside a team aligned in strategy and purpose inspires her to contribute with passion and ease.

 

Borislava appreciates the company’s commitment to continuous growth and learning. The constant opportunities to acquire new knowledge, refine skills, and achieve fresh milestones resonate deeply with her professional ethos. Over the years, mentoring, structured training, and a culture of self-improvement have played a pivotal role in her development, empowering her to evolve into her current position. 

 

This blend of personal freedom, team synergy, and a focus on professional growth makes her a dynamic and valued leader in business development.  

Tsvetelina Baycheva

Sales Manager  

 

Tsvetelina Baycheva brings a unique mix of creativity, dedication, and a deep appreciation for Bulgarian traditions to her role at Invoke. Her many years of dancing with the professional folk ensemble "Varna" have instilled in her a profound love for Bulgaria's cultural heritage. In her free time, she seeks inspiration by exploring the country's most scenic and historical sites, connecting with the essence of Bulgarian beauty and artistry.

 

At Invoke, Tsvetelina thrives on the opportunity to channel her creativity. Designing and combining jewelry pieces allows her to express her artistic soul while also bringing a personal touch to every customer interaction. She finds immense satisfaction in helping clients discover pieces that not only complement their style but also bring them genuine happiness. 

 

Tsvetelina believes in the transformative power of jewelry—how the right piece can boost confidence, enhance self-expression, and create cherished memories. Her warmth and enthusiasm make her a valued part of the Invoke family, as she continuously strives to create meaningful connections with clients. To her, jewelry is more than just an accessory—it’s a celebration of individuality, artistry, and joy.

Elisaveta Ivanova - Copywriter at Invoke:

 

Elisaveta Ivanova works at Invoke as a copywriter and is a vital part of the brand's creative team. From the moment she joined the company, she has been fueled by joyful inspiration and a constant flow of creative ideas. For her, this is not just a job; it is a mission that gives meaning to her daily work. Elisaveta sees the brand not only as a provider of beautiful jewelry, but as a company with a strong character and vision that calls for a return to natural beauty.

 

Her inspiration comes from the jewelry itself, whose designs are filled with natural symbols and references to the elegance and charms of nature. Elisaveta envisions the jewelry as embodying a philosophy that redefines beauty standards. She believes in the image of the "goddess woman" over the superficial "doll woman" promoted by the fashion industry for decades. This belief has inspired her to create content for the Invoke website, not just to attract customers but to engage a following of women who are ready to reconnect with their inner goddess. Through her writing, she hopes to help these women discover the deeper spiritual meaning behind the jewelry, which is more than just trendy designs—it is a connection to ancient teachings of the East, which Elisaveta herself follows.

 

Invoke jewelry, though aligned with modern fashion trends, contains hidden messages that can only be uncovered with an open heart and mind.