Fine and modern design, stylish crystals and precise craftsmanship.

Invoke jewelleries is on the Bulgarian market since 2013. The leading idea of ​​the company is to offer to clients various collections of jewelery, according to the world fashion trends and at affordable prices.

A team of Italian designers have been creating for Invoke since the creation of the brand and a balance between traditions and avant-garde.

Designing

Invoke’s jewelery is inspired by the beauty of nature and the styling of the most luxurious brands in the industry. Highly qualified technologists realize design sketches, taking into account every detail. The materials from which the jewelery is made are of the highest quality and are suitable for the most sophisticated taste as well as for the most sensitive skin.

      
                   The story behind Invoke

        “You have to believe in yourself
        even when the whole world doubts you.”
        – Sri Chinmoy

The word “invoke” is derived from Latin and in translation means “I call.” As the founders of the brand, we believe that it is a symbolic call to go beyond ourselves daily, to be in harmony with our inner self and nature. In this sense, buying jewelry is much more than a physical act that provides us with a tangible thing. Jewelry is an object whose possession is a conscious choice and it makes us happy. Or bring joy if they take the form of a gift.

At Invoke, we try not just to offer a product, but to add value to the product as a message, as a feeling. So every day we are looking to improve the quality of what we give our customers. The jewels are designed to fit every lady. Regardless of their style, lifestyle and vision, they are universal as are universal values. Any woman can recognize herself and feel special in Invoke’s creations.

We, the creators of the Invoke brand, take this worldview from the spiritual master Sri Chinmoy, to whom we are long-time followers. Inspired by his teaching and following his lessons and philosophy, we have created a company based on virtue. It is no coincidence that from Invoke we choose a bird as our symbol. This so-called bird “soul” embodies the freedom of the soul.

Sri Chinmoy Kumar Ghosh is a spiritual teacher from India who believes and tries to bring to the fore the best that everyone is capable of. The idea of ​​self-transcendence is a fundamental message that he sends to humanity, presenting it as the innate impulse of every human being for intellectual, creative and spiritual evolution. Throughout his life, he strives to inspire humanity and serve him through his spiritual gifts – prayers and meditations, literary, musical and artistic works, in which birds are one of the main sources of inspiration.

T    E    A    M

Borislava Gerasimova

Manager – business development

Borislava Gerasimova is an extremely combative, dedicated and disciplined person. She loves to play sports, for many years she was a competitor in athletics and sports are an integral part of her daily life. She likes the fact that she has freedom in her work. Namely, the freedom to act, to achieve something, to be autonomous and flexible. The pleasant environment, the established relations and tone between the colleagues, the common goal and strategy, the desire to achieve something common and good give her an incentive to work with desire and ease.
In company politics, she likes the fact that she constantly her opportunities to learn something new, to improve himself and to achieve something different. Continuous learning and acquisition of new knowledge and skills, as well as the care for development and expression through mentoring and training has helped her over the years to upgrade herself and reach this position.

Tsvetelina Baycheva

Manager - purchase and sale

Tsvetelina Baicheva has danced folk dances for many years in the professional ensemble “Varna”. He likes Bulgarian traditions, so in his spare time he strives to visit various beautiful places in Bulgaria. So she combines his travels with another favorite hobby – fishing. 

She loves her job at Invoke because she has the opportunity to create. Through the combination of jewelry she manages to express herself. Since working for the company, she has learned that motivation is more important than simple talent.

She finds her happiness in making other people happy.

Evelyn Kostova

Office Manager

This is the person in charge of making sure everything runs smoothly. She develops procedures, implement and evaluate them with team members to improve efficiency.

Evelyn joins the Invoke team in 2021. The thing she likes the most in her job is that she have the freedom to develop new ideas and improve herself by doing it.

Monica Yanykova
Specialist control functions
in Grand Mall, Varna

Right after graduating from high school, Monica began to travel as a cruise ship crew memeber, because ever since child she had wanted to explore the world. And what's better than being paid for your passion? She joined the Invoke team during the pandemic. It was love at first sight, the same way she fell for the sport she adores, which she has been practicing for many years - HANDBALL.

She loves her job at Invoke for the opportunity to improve herself at a place different than ships. And can it be any better than building a career in one's home counry? Monica has always believed that anything done with love can't stay unnoticed. Getting promoted within her first year as an Invoke employee proves it!
She is grateful for the trust and the chance she's been given and is proud to call herself part of the Invoke family.

Elisaveta Ivanova
Copywriter

Elisaveta Ivanova works at Invoke as an office assistant and from the first conversation in which she was offered to become part of the team, she experienced joyful inspiration and a surge of creative ideas. So far, he continues to realize every day that this is not just a job.

Entering the office and seeing her colleagues, something fills her. Her day becomes meaningful. Her work quickly became a mission with a purpose that came to her on its own. She sees that this is not just a fashion brand offering beautiful products on the market, but a brand with character. She was inspired to develop a company philosophy that would appeal to a return to natural beauty. The main inspiration, of course, are the jewelry itself, whose design encodes many natural symbols and references to the beauties of nature. This new philosophy is based on the idea of ​​the woman-goddess, displacing the image of the woman-doll, which the fashion industry has been imposing for decades.

Elisaveta sees this as a revolution in beauty standards. She hopes more and more women will recognize this maxim as their own. She is glad that her position allows her creative freedom. She created content for the Invoke website, as well as wrote other marketing texts, whose goal is far from just attracting new customers, but rather followers ready to rediscover the goddess in themselves. Women for whom these jewelry will be a return to the pure spiritual beginning of man.

In the ornaments, Elizabeth sees hidden messages coming from the ancient teachings of the East, which she herself professes. Invoke jewelry does not show this connection immediately. They follow the latest trends in jewelry and are always relevant to current fashion. But an open mind and heart will make sense.